Catawiki
Rebrand
WHEN
2019
DONE AT
Kraftwerk / dentsuACHTUNG!
WITH
Christian Mezöfi, Joost Huver, Sasha Irla, Caroline Busson
FOR
Catawiki
MY ROLE
UX Lead
THE ASK
Redesign our bidding platform so that we hero our experts and allow anyone to rediscover their passion
HOMEPAGE
Curated editorial lots at the top of the homepage get you excited to see more
We introduced a dynamic homepage landing with a more personalised editorial section that tells the unique story around some of the more special objects up for auction.
A fully responsive layout grid is optimised for all screen sizes
The new grid system is designed to adapt to varying screen widths and ensures an optimal viewing experience across most popular screen sizes - ranging from phones to large desktop.
Popular categories are playfully put together in a colourful collage
Some of the most popular main categories are clustered together for easy access. Colours are carefully chosen to go well with the lots. Since each main category has it’s own distinct colour it’s easily recognisable as you browse.
CATEGORY PAGES
Dive into any category to discover what’s up for auction
Like the homepage, each category has it’s subcategories at the top to show what’s for sale at a glance. Right below are the featured auctions for this category, hosted by Catawiki’s experts on a weekly basis.
Get up close with unique lots that let you rediscover your passion
A playful cluster of images let's users view objects from different angles at a glance. The color backdrop is live generated from the images provided, so that it brings the images together as a whole. The bidding block provides all the relevant information to start bidding.
A compact bidding block offers just the right tools to start bidding
With lots on auction for a limited time only, it is important to show how much time is still left to place your bid. Bid presets allows you to then quickly prefill the amount, so you can start bidding.
Through progressive disclosure, we show additional bidding costs in-time so users don't feel overwhelmed. With Catawiki's experts sharing their estimate you are sure do always get a fair deal.
WHEN
2019
DONE AT
Kraftwerk / dentsuACHTUNG!
WITH
Christian Mezöfi, Sasha Irla, Joost Huver, Caroline Busson
FOR
Catawiki
MY ROLE
UX Lead
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